Your strategic partners
Committed to growing impact and driving lasting change.
Our approach
Creative Freedom is a Sydney-based agency developing strategic, digital and creative solutions to grow impact and drive change. We partner to achieve measurable and lasting change in civic, government and industry landscapes.
With over two decades of experience working to drive meaningful and deeply-rooted change, we work to distil the complex into the compelling for lasting impact. Led by Scott Sanders and Libby Sanders, our distinct model combines high-level strategic counsel with the execution of a full-service creative and digital delivery team.
This allows us to both develop the clear, resonant strategies to influence key audiences – from government leaders to philanthropists – and producing the high-quality digital and creative campaign outputs to drive action and secure lasting outcomes for our clients. Over the years our team have supported hundreds of organisations, building trust, respect and credibility as partners for the sector.
Our leadership
Creative Freedom is led by Scott Sanders and Libby Sanders, two committed leaders in Australia’s social impact community.
Libby’s experience across advocacy, research, communications, impact funding and program leadership is well-matched to a passionate spirit for social justice and belief in the power of systemic change. Libby oversees Creative Freedom’s operations while also partnering with our values-driven clients to strengthen their influence, effectively articulate their purpose and mobilise communities toward long-term change. Libby brings a systems-thinking lens to her work to consider how policies, structures and narratives interact. She is energised by work that elevates the voices of young people and that builds a flourishing future for all.
Scott is a seasoned digital and social-impact expert, having spent two decades helping causes harness digital and craft strategies to drive lasting change. As the founder of two creative agencies, he has led countless organisations through complete digital platform overhauls and strategic digital scopes. As a former nonprofit CEO, Scott also holds strategic leadership insights in how cause-based organisations operate and achieve their goals. This gives Scott a rare, deep understanding of the sector, of complex stakeholder needs, and both the technical history and future for the sector. Across all of his work, Scott’s focus is on implementing thoughtful, pragmatic solutions that harness emerging technologies and drive meaningful impact, educating and equipping clients every step of the way.