The brief
The Liptember campaign offers a fresh and engaging peer-to-peer challenge to Australians; wear lipstick throughout the month of September to raise awareness and vital funds for women’s mental health. With this creative campaign, Liptember has incredibly raised over $16 million to date. So, when their digital presence needed a refresh, we were over the moon to lead the creative and digital solution.
Given their established brand, it was essential to retain the campaign’s playful identity while modernising their Raisely fundraising platform to enable deeper engagement and further growth.
The solution
It’s safe to say, we loved this project. We collaborated closely with Luke and Ruby from Liptember to create a vibrant, engaging peer-to-peer fundraising platform that accentuated their existing, trusted brand. Built around their amazing photographic style, we built a design system that elevated these hero images, infused with bright colours, animations and a bold, layered typographic treatment.
The user experience was overhauled to drive deeper participation for Liptember’s fundraisers. To maximise the available resources for the project, we leveraged their existing brand elements and Raisely’s platform strengths to ensure a cost-effective solution that maintained high visual and functional standards. This platform not only resonates with their audience but is empowering Liptember’s team to streamline communications and efficiently scale their initiatives, embodying their mission to colour our understanding of women’s mental health.