World Vision Australia engaged Creative Freedom to reimagine the 40 Hour Famine for its 50th year, breathing new life into one of Australia’s most iconic fundraising campaigns.
We refreshed the brand expression, campaign mechanics, and digital presence to create a unified yet flexible platform that spoke to schools, churches, and the general public. Built on Raisely, the campaign featured a compelling comms and fundraising strategy designed to engage each distinct audience group and maximise engagement. Child safety was essential, with parental consent seamlessly integrated into onboarding and a custom avatar generator replacing profile photos.
The result was a vibrant, future-ready campaign that reigniting participation across Australia. Engagement from schools surged, and the campaign pivoted to year-on-year income growth.