Mobilising the aid sector around a single narrative
End COVID for All.
After the first wave of COVID, the Australian aid and development sector was looking for messaging cut-through to pressure the government to increase their Pacific response to the pandemic.
Micah Australia approached Creative Freedom to build a campaign platform that brought the sector together around a single narrative of neighbourly responsibility and a centralised petition. The platform was built on WordPress with hands-on technical coordination across more than 20 agencies to live make petition signatures available in their CRMs.
"Creative Freedom built us a beautiful campaign site that rapidly enabled tens of thousands of Australians and hundreds of organisations to add their voice to our pledge. They made ‘complex’ seem easy!"
— Matt Darvas, End COVID For All
Through the campaign and the sector’s coordinated efforts, commitments were made to deliver more than 60 million vaccines across the region with $750 million in additional aid and investments to support long term efforts.